China Market Toys

China Toy Market

Our friend, Lutz Muller of Klosters Trading Corporation, reveals China Toy market statistics and what are the strategic approaches from the those toy giants, Mattel, Hasbro, Jakks, Vtech, and Spin Master from his recent article “The Chinese Toy Market – A Hard Nut to Crack”.

“As the example of Mattel and Hasbro demonstrates, even the most accomplished and strongest of toy companies find China to be a major challenge and this is why they went the route of allying themselves with well-established companies there.” Says Mr. Muller.

Read more about this great article from