Cassidy Park


With over 25 years of creative leadership, product management and product design expertise, Cassidy Park brings a unique combination of experience and professional success to the team. Cassidy has built a stellar reputation with clients by creatively targeting strategic growth, delivering Brand success stories and creating new opportunities across multi-categories in the toy, lifestyle and entertainment markets. Cassidy’s proven track record of full line development and line extensions is unmatched in the industry. Additional skills include; excellent team building and process management abilities, big picture thinker and offshore product development and sourcing expert.

The bulk of Cassidy’s career was spent leading the design and development teams on the Barbie Brand of toys and lifestyle products, for Mattel Toys. This role of intense focus in the Girls Toy arena makes Cassidy a very uniquely trained specialist in the Girls Toy category. Although girl targeted products are her specialty, Cassidy spent many years in the surf-skate fashion market and has the matchless ability to cross multiple categories, Brands and consumer interests. Her success has been based on a unique combination of strategic ability and innate creative vision.