Roger Gutierrez


My career designing has spawned over 15 years assisting various toy and product companies in their developments on a full time and freelance basis.

My purpose to design toys has been a commitment of production ideas that focus on a journey to brighten a child’s imagination, self-esteem and lifestyle. Creating toys carrying the cool factor, strong playability and inventive memorable qualities are the assets I promote. Great design for a long-term playability and enjoyment is the motto when inventing marketable ideas for successful product potential.

The reflections to this formula includes the uplifting of Jada Toys, Chub City, in which I helped lead and transform this new brand, into a great selling die-cast brand that sold light and sound, pedal cars, thumb drives, I-Playaz, dolls and other profitable extensions.  The success of this product inspired competitors into a creation offspring’s and extensions. Dentsu Entertainment and Fuel Entertainment later revived the brand by producing a new animation series based on these Chub City toys.  Equal to this creation is the successful invention known as, Funline Merchandise’s Import Tunerz. This product took the import vehicle craze to a new collectible level by selling thousands of die cast and a lifestyle for speed.

As a team member and leader I work extremely well with colleagues and across multiple departments to ensure that a project is in line with the ultimate goals and expectations.  I have experience interfacing at different corporate levels from client, engineer, Pacific Rim contacts, executive-level, to associates.  It has been through my mentoring and management planning experience to be key factors that helped Peterbilt Trucks create new developments for the 379 flagship and supporting lines.  My contribution to the Electric vehicle market began with the Emb Lectra (First Electric Motorbike known) into production. Working with Kia I was one of the first designers for the American Kia design team that formulated and created the optimum in the economy car momentum that set the standards for today’s Irvine studios. Using the adage of “Fresh design”, I equally played substantial roles while creating toy concepts that have sold for over 6 years as found in the Toy State Rocking Rides and similar success designing for Jakks Pacific: Gx Racers, Galoob Toys:Radicators, Yess Entertainment/Yak Baks, and not to be forgotten the cutting edge urban styled, Hasbro’s: Extreme Tonka’s(Rogers Signature line) and its Maisto 1/34 die cast extensions found at Target, Toys R Us and Walmart.

I possess a passion and true sense of integrity in my work and try to deliver top-notch designs within schedule and budget. I enjoy bringing a new idea to life and equally love reviving old ones.  Sharing my energy through the diversity of ideas, new applications and backed by a marketing mind and an engineer’s education has solidified many of client’s vision and for a product that confidently screams success. My personal product design library consists of ideas for future Toy and Product markets focusing on new direction, inspiration and invention potential for years to come.  I would like to offer your company these strengths, qualities and talent for its continued success and a long term relationship.

I welcome an interview to share my folio samples in person and to discuss the endless possibilities. I am confident I can be your next Senior Designer that thinks and creates methodically and successfully.

Please see his resume and portfolio in these links: